ENDORSEMENT Celebrity endorsement is just a channel: Companies must realize that having a celebrity Advertiser Disclosure: Many of the offers appearing on this site are from advertisers from which this website receives compensation for being listed here. Her hair has beena topic of discussionof late, so it makes sense for her to work with a hair care brand. By Leena Nas. And 60% of that figure or $94.5 million came from pitch deals with brands like Head & Shoulders, Pepsi, Quaker Oats and CoverGirl. The commercial made charming use of Mean Joe'sTHAT REQUIRE CELEBRITY image, but Coke was the star. John Stamosstarted appearing on behalf of Dannons Oikos greek yogurt back in 2011, starringin two separate Super Bowl commercials for the brandbefore Oikos opted to go with Cam Newton instead. Teams of the NBA ranked by revenue 2021/22; NBA league & teams sponsorship revenue 2010-2022; You've successfully subscribed to StartupTalky. From Matt Damon's recent nauseating, "Fortune Favours the Brave" FTX crypto ad, to Michael Jordan defying the laws of gravity for Coca-Cola, there are plenty of examples of iffy celebrity . . She reportedly signed an 11-year, $5 million-a-year contract to pitch for Diors signature fragrance, Jadore perfume. 4. . The legendary video boasts 79 million views and counting on YouTube. StartupTalky is top startup media platform for latest startup news, ideas, industry research and reports, inspiring startup stories. Fans often tend to follow their favorite celebrity and when these celebrities promote a certain brand, its engagement with the customer increases. Find Out: LaBeouf, Lohan and 16 Other Celebrities Warren Buffett has said he doesn't stress higher education in the hiring process, and yet he went to some of the most prestigious schools in the country. Its an app that people can use just like a regular wallet to store their card details and information. Coca-Cola UGA 2022 Full Wrap Back To Back Championship Bottle. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear). Although Jessica Simpson didnt earn quite as much money as Diddy and Alicia Keys did from their deals with Proactiv, the singer did pull in a pretty penny from her relationship with the acne medicine company. document.getElementById( "ak_js_3" ).setAttribute( "value", ( new Date() ).getTime() ); Opendorse provides technology to the athlete endorsement industry. 2021 at 7:30 AM 6 minute read . We all have to hydrate. Sorry, something went wrong. Jennifer Aniston signed a deal worth $5 million for this endorsement. Few stars have risen higher than Beyonce and in 2012, her global celebrity translated into a multi-year, $50 million contract with Pepsi. In the 1960s the "Things go better with Coke" jingle became a radio hit. Walter McBride/Corbis via Getty Images. She has signed deals with CoverGirl, Apple, Keds and the most extraordinary one is with Coca-Cola. Late Bloomers:Samuel L. Jackson and 34 Other Celebrities Who Got Rich and Famous Later in Life. He raked in eight figures by placing endorsements on his shorts, caps and robe. After Cristiano Ronaldo scoffed at Coca-Colas at a Euro 2020 press conference on Monday, ads that show him endorsing the brand and the fried-chicken giant KFC resurfaced.. Ronaldo removed two bottles of Coke from his table and held up a bottle of water while speaking to reporters ahead of Portugal's match against Hungary. Bubba Wallace has incorporatedCoke,DietCoke, and theCoca-Colabrand within his social stances. As the boxing legend George Foreman's name got connected with the company, the brand experienced massive growth. In 2003, McDonalds signed Justin Timberlake to head the companys now-famous Im Lovin It campaign. 1 3. Companies spend millions on celebrity endorsements. George Foreman made a name for himself as a hard-hitting heavyweight boxer. The Daytona 500 has NASCAR fans excited to tune in and watch their favorite drivers race this Sunday, Feb. 14. . The years-long partnership started in 2013 and went through 2016. Also be sure to check out these blogs our team wrote on how to best work with celebrities! At 13, she not only won the U.S. Womens Amateur Public Links, but she also became the youngest player in history to make the cut for an LPGA Tour. But, this might be small change compared to how much her fashion empire brings in. In 2015, it was reported that Real Housewives of Beverly Hills star Lisa Rinna was paid a full $2 million for a single ad for Depend adult diapers. One of Drakes first worldwide brand deals was with Sprite, but it went further than just a few commercials and print ads. Foreman made 45% of the profits from the grills sales before selling his stake, which led to hundreds of millions of dollars in total revenue forthe former fighter. Burt Reynolds. Beyonce inked a $50 million endorsement deal with Pepsi in 2012. To say Logano is invested in theCoca-Colacompanyis a massive understatement. You know Jennifer Aniston from her role in Friends, as the leading lady in a number of rom-coms and the star of those quirky Emirates Airlines TV commercials. This was around $94.5 million. According to a report from CBS News, the latter contract alone earned her $3 million a year. In 2002, Catherine Zeta-Jones signed a two-year contract that paid her eight figures a year. The commercials were so successful that theyspawned a movie, released in theaters lastsummer. With the popularity of Taylor Swift, she acts as the best ambassador for several brands. Taylor Swift and kittens: that was the secret recipe for Diet Cokes commercials featuring the pop star,whose partnership with the brand beganin 2013. The 2015 Fedex Cup winner has beenfeaturedacross television advertising, digital media, point-of-sale, out-of-home, experiential marketing, and packaging. Some commercials feature celebrities, and some depict unique characters, but NBA All-Star Kyrie Irving did both for Pepsi Max. Hebought the entire Armand de Brignac Ace of Spades label in 2014. The simple jingle became immensely popular, and it was only revealed later that the song was written specifically for the campaign, instead of the other way around. You got the right one, baby. That was the chorus football fans were singing after 1991s Super Bowl XXV,featuring Ray Charles singingthe praises of Diet Pepsi with a chorus of Uh Huh girls. Sustainability. He also linked up withDietCoketo help further theFolds of Honor program. Other celebrities might take a guaranteed fee minimum for a celebrity endorsement deal, along with stock options. George Foreman is a former boxer and now he is widely known as the Boxing-legend-turned-grilling-guru. By 2011, Gwyneth Paltrow had already supplemented her movie star income with lucrative endorsement deals from Tods, Coach and Estee Lauder. In 2003, the actress was paid $12 million to serve as a spokesperson for the famous fragrance. The multi-year collaboration with the Los Angeles Lakers star will see the multinational corporation activate its portfolio 'in unique and . In 2010, CNBC referred to boxing-legend-turned-grilling-guru George Foremans endorsement deal as the second-best in history, after Michael Jordans contract with Nike. According to the publication, this move upset Kanye West, who has his own deal with Adidas. Check Out: Athletes Earning Most of Their Cash From Endorsements. July 26, 2021 July 26, . Her promotion for Coca-Cola was such an epic fail that fans are reaching for Pepsi, instead. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, 'b41e6ff7-0bb2-4179-a39b-0be6c2505481', {"useNewLoader":"true","region":"na1"}); Of course you've seen lovableand seemingly agelessAniston in an ad for Smart Water. The World Cup winner activatedCoca-Colaon hersocial mediaduring the USWNTs championship runlast year, and in thecelebrationsto follow. Worlds fastest man Usain Bolt signed his first deal with Puma as a teenager. With a net worth of $12 million, shes not one of the richest female athletes in the world yet. Besides her huge success in Hollywood, Jennifer Aniston works with several brands like Smart Water, Hair product Living Proof and Aveeno. According to a 2015 report by Page Six, the actress who played Rachel Green signed a deal with the worlds largest international carrier that was worth $5 million. In the history of the cola wars, The Coca-Cola Company and PepsiCo have continually battled for market share supremacy. Coca-Colacontinues to put their money where their mouth is as they have ferventlybacked the USWNTand thrown their support behind the women in the red, white, and blue. The list includes pop stars Katy Perry and Becky G, as well as Diplo, Max Martin and Juicy J. . In 2014, the company soda giant 7UP made a contract worth $30 million with DJ Tiesto for the company's signature drink, reported by Billboard. Listed below are examples of powerful celebrity marketing campaigns featuring some of today's most popular artists: 1. Most notable endorsement: Diet Coke - $26 million. The sheer size of her marketability became evident in 2003, when athletic apparel giant Nike signed her to a massive deal worth $55 million, provided certain contract contingencies were met, according to ESPN. In 2003, McDonalds signed Justin Timberlake to head the companys now-famous Im Lovin It campaign. One crucial strategy that has resonated with consumers throughout the years is the use of brand ambassadors. In 2007, giants like Peyton Manning and Tiger Woods saw to it that $25 million was not a huge deal in the world of sports endorsements but it was certainly a big deal for NASCAR. But in 2001, it was Britney Spears who was sitting pretty as queen of the pop hill and she landed a Pepsi advertisement of her own to prove it. A viral video had been spread on the social media platforms where the football star removed Coke bottles kept in front of him from a press meet of Euro 2020 and had the audience drink water instead. She has also taken thesponsorship a step further by hosting theCoca-ColaSoccer Campfollowing the USWNTsOlympicGold victory in 2012. We get a more precise measure by virtue of a 2019 survey of 2,500 influencers conducted by Klear and published in eMarketer. Stacker distribution partners receive a license to all Stacker stories, distribution partner, email us at And when Coca-Cola bought this company in 2007, 50 Cents income was around nine figures. And celebrities are paid insanely by the most prominent brands. We believe working at The Coca-Cola Company is an opportunity to build a meaningful career while helping us make a real difference on a global scale. Top 5 Highest-paid Athletes in the World for Twitter Posts. In a recent news, Coca-Cola lost around 4 billion after the Portuguese Footballer, Cristiano Ronaldo moved the Coca-Cola bottle aside. Using a different influencer-marketing pricing model, a little more focused on results, brands might expect to pay somewhere in the $250 to $750 for 1,000 engagements (Digiday/WebFX). Soon after, Jenner released her Puma Fierce line. Read: Lessons To Live By From These 13 Rags-to-Riches Athletes. Top Earners: Richest Actresses of All Time. 3. In 2006, clothing company St. John was in the middle of an identity crisis, according to the New York Times. More From Your Money: Choose a high-interest saving, checking, CD, or investing account from our list of top banks to start saving today. Creative Content, Posting contests, promo offers, event sponsorship, partnerships, etc. Has the Pandemic Impacted Influence for NBA Draft Prospects? Weekly, and British singer/songwriteris rich. Will Ferrell, on the other hand, decided to make commercials for regional beer brand Old Milwaukeebecause he likes good, crappy beer. The series of ads aired mainly in local markets. Main menu. Losing traditional customers at the expense of a failed campaign to lure a younger generation of buyers, the brand turned to superstar Angelina Jolie for a solution. According to Billboard, soda giant 7UP poured $30 million into a 2014 campaign to associate DJ Tiesto with the companys trademark beverage. The brand also came out with an exclusive flavor for him - "Formula 50.". Brand: Coca-ColaEndorsement Deal: $26 million. The above images and any images within this While some ad agencies are quite content to use generic actors that become emblematic of the brand they represent (Verizons Can You Hear Me Now? guy andSnapples Snapple Lady are good examples), the more reliable method is to recruit celebrities who already have a built-in fan base. Celebrity endorsements are easy marketing for big business, even if they feel a little hollow. During his highly anticipated 2017 fight against UFC star Conor McGregor, Floyd Mayweather earned $25 million just by selling ad space on the clothing and accessories he wore during and before the fight. The shoe has now 33 editions and numerous re-releases and re-designs with different colors. In 2012, A-Lister Brad Pitt became the first man in history to pitch for Chanels trademark Chanel No. After a clever placement in his Reebok commercial, Glaceau, the parent company of VitaminWater took notice of the famous rapper's endorsement - and made him a huge part of their marketing strategy and their company. . Sign up for our daily newsletter for the latest financial news and trending topics. Cameron Diaz for Coca-Cola. In 2012, Twilight star Robert Pattinson inked a $12 million deal to serve as spokesperson for a mens fragrance line from Dior, according to an E! David Beckham is a well-known soccer legend, married to Posh Spice. Later at age 13, she became the youngest player ever to cut for the LPGA Tour. That year, however, the Pretty Woman star renegotiated for 2.5 times that amount, according to reports at the time. As its first Chief Flavor Officer, Timberlake helped come up with new flavors for the water giant, as well as worked on marketing campaigns and product launches with the executive board. Hisinitialendorsement dealin 2003 was worth a whopping $12-15 million. To publish, simply grab the HTML code or text to the left and paste into On theOlympicstage, Morgan was named a 6-Pack athlete with the company ahead of the 2012, 2016, and now 2020Olympics. In 2007, giants like Peyton Manning and Tiger Woods saw to it that $25 million was not a huge deal in the world of sports endorsements but it was certainly a big deal for NASCAR. Soft drinks, energy drinks, different product lines. Most recently Coca Cola stock price is increased by about 24% in the past 3 years. However, his likeness continued to appear in ads for the brand, as he had created a tied-in awareness of his image to the brand's - which was beneficial to both. Eva Longoria & L'Oreal. Your billing info has been updated. And these partnerships have been a game changer for both the brand and the celebrity in terms of sales, as manyof these partnerships have taken off. Losing traditional customers at the expense of a failed campaign to lure a younger generation of buyers, the brand turned to superstar Angelina Jolie for a solution. CocaCola with Coffee Mocha hits shelves next month, joining the already available Dark Blend, Vanilla, Caramel and Vanilla Zero Sugar in the ready-to-drink (RTD) coffee aisle. Worlds fastest man Usain Bolt signed his first deal with Puma as a teenager. In May of 2020, haircare brand L'Oreal teamed with soap opera actor and . storytelling. Diet Coke vs. As per 2011, her estimated earnings were around $157.5 million and around 60% of that comes from some very prominent brands such as Pepsi, CoverGirl, Head & Shoulders, and Quaker Oats. In 2010, CNBC referred to boxing-legend-turned-grilling-guru George Foremans endorsement deal as the second-best in history, after Michael Jordans contract with Nike. Find us online at HollywoodBranded.com. After their investment, billionaire investor Ron Burckle invested in the company as well. How did Coca-Cola lose $4 billion Coca-Cola VS Cristiano Ronaldo Complete story. report at the time. What isunique about these endorsers is that they are also investors in the brand, with Bryant on the Board of Directors for the brand. Many top artists have been in the studio during the pandemic. These offers do not represent all available deposit, investment, loan or credit products. In fact, sales jumped 168% after her investment was announced. With Beyonce's investment in WATERMELON WATR, a sports drink company, she joined a growing trend of celebrities investing time, energy and (gasp) sometimes their own money in non-alcoholic beverages. Shes the leading lady in a string of Natural Match hair color commercials. 50 Cent, was picked to shill for Vitaminwater when the company saw him holding a bottle in a photo (which, ironically, was an ad for another company). hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '2e935737-2d85-4e1c-b9f4-91c8d877c570', {"useNewLoader":"true","region":"na1"}); Aquahydrate wasn't doing too well when Mark Wahlberg was offered some while training for his movieThe Fighter. At 13, she not only won the U.S. Womens Amateur Public Links, but she also became the youngest player in history to make the cut for an LPGA Tour. 6. And they mean a lot to the brand, as all of a sudden, the brand is able to compete against Fortune 1,000 brands in terms of celebrity cache and garner fan interest -- without paying the enormous endorsement fees. including The Hoopers and a recent series that makes it seem likePaul is best friends with his State Farm agent. Coca-Cola is a very famous multinational beverage company of America. Her career started after receiving her BFA in Theater Production & Scenic Design from the University of Arizona. Coca-Cola (@CocaCola) August 11, 2021. They teamed up with Patrick in 2006, and the relationship lasted for nearly a decade. Taylor Swift & Coca-Cola Catch up on the latest Coca-Cola news from around the globe - from exciting brand innovation to the latest sustainability projects. Heres the list of nine top Coca-Cola-sponsored athlete endorsers in terms of social media following: Purdy has been with theCoca-ColaCompanysince2013,having represented the company ahead of the2014 and 2018Olympicand Paralympic Games. Celebrities like Selena Gomez and Taylor Swift have collaborated with the business to . The brand spent about $10 million on ads during the 2020 Super Bowl. These brand endorsements are a fancy source of income for celebrities, especially in times of pandemics. The campaign aims to deepen . Along with his Nike deal (and Coca-Cola), James endorses Beats By Dre, 2K Sports and Blaze Pizza. But, this might be small change compared to how much her fashion empire brings in. Topics: Celebrity Partnership . since his days playing Greek rocker (and best uncle ever) Jesse Katsopolis, so her longtime pairing with Weight Watchers, made her hundreds of millions of dollars in profit, featuring Ray Charles singingthe praises, with his portable, plug-in George Foreman Grill, whose partnership with the brand beganin 2013, where hes served as a pitchman since 1998, based on his commercials, which started in 2010, found his lyrics printed on Sprite cans in 2015, a fictional twin brother named Cliff Paul, Paul is best friends with his State Farm agent, She even wants her dad to sign up for one, Sprint PCS had a mysterious man in a trench coat, served as a global spokesperson from 2002, in a Super Bowl ad for their Shape-Ups line, the commercials were determined to be making false claims, Jell-O hired 37-year-old actor and comedian Bill Cosby, Cosbys first meal in prison will feature the brands pudding, mainly because of her successful endorsement career, In 2012, Irving starred in his first commercial, earned him a parody sketch on Saturday Night Live, https://creativecommons.org/licenses/by-nc/4.0/?ref=chooser-v1.