While Im sure that some of what we are seeing is driven by good intentions, Im also sure that a lot of it is driven by politics, fear of cancel culture, and cynical attempts by brands to hitch their wagons to the latest hot-button social issues. Its not the people who create these situations, people on their own will work out their problems, Governments are usually the problem, they keep people stirred up in order to justify their existence. I fear there will be a big blowback, not just because of this change in advertising, but because of all the current racial strife in this country. Heres an idea. Hi, Merle. I agree there is an over representation of POC and a not so subtle effort to marginalize whites men but it goes way beyond Obama (whom I respect and admire). This is hard to explain as the Asian population is larger in UK. I couldnt have agreed with you any better!!! And that the belief in a God or divine spark within is a total lie. Hispanics and Asians are not as vocal about their grievances. When BLM founder purchased four homes I had just read a piece by a paid-by-democrats political consultant on CRT. Then speak clearly to that audience and deliver faithfully on brand promise. So now, some black people are using their skin color to get their way and win the ghetto lotto. It's time for action. Wokeness is not fixing our world or ridding it of inequality; its lighting the fuse on a whole set of new problems, some of which look uncomfortably like our old ones. Being neutral isnt going to change anything. Its not just tv ads, this forced culture perspective is everywhere and is very much being driven by the so-called coastal elite i.e. Im tired of woke, condescending BS. Hi, Jason. By comparison there are aprox 4 featuring white male black female. The only way out I see is to try and make these companies (including your catalog company) pay a price for their actions. GET THE HELL OUT OF HERE!! I read that 3.9% of the US population intermarry. I suspect the marketing person has they gender, birthing person, 28 years old, white, in a cube on Madison Avenue, nose ring and purple hair. Eventually this transformed into the black sidekick or partnerand then eventually the white male lead was replacedand Will Smith and Denzel Washingtons son became the lead. Good on you for telling advertisers what you think, Greg. So much for being a racist country.). What we are noting is that advertisers are not doing whats best for the brand, marketshare or stock holders, but rather an attempt to social engineer. Sorry it does not even out to put mostly blacks in front of the camera while keeping the behind the camera jobs for whites Except for a few superstar talents, people in front of the camera make less long term and have short careers compared to people behind it. These schemes absolutely have a shelf life and we are at the end of ours. Ive seen plenty of representation of women in hijab, though. Do brands and advertisers believe that by over-casting black actors in commercials, they can somehow make amends for slavery? but lets remember its not all of they. (See: Jeremys Razors.) John, you are absolutely right. Do customer profiles. Diversity for diversitys sake has never been a good thing. Their leagues are 75% black wheres the diversity on their sports.Really now. Thanks for letting me know its not just me thinking it anymore. Thanks for the insightful post. If the target was 90% Hispanic, we would have Hispanic actors in our ads. You are born with them and cannot change them no matter if one surgically destroys what they were born with, or hormones one takes. Youre not alone in that theory, Anonymous. Planning and strategy of inclusion and diversity needs a holistic approach which involves most, if not every stakeholder. Keep it coming. We are all human beings with different cultural differences which are good for all. Finally, if a sum of money is all it takes for someone to get over something, thats called a bribe. Even worse than all these commercials nowadays putting black men in $1,000 shoes driving $100,000 cars living in million dollar homes and being depicted as superior to the overweight balding white guy who looks like a complete buffoon. I grew up in a Texas County with a 62% black population. (Wouldnt that actually be misappropriation? So confusing.) If so, then by golly, you should care. The worst part, however, is that the vast majority of the sleeping populace goes right along with it, happily complying with the activists demands and parroting the inclusive propaganda. Now that weve created the world its time for those who sat back and enjoyed the fruits of our labor to take over and disappear us! . And if you take issue with that statement, look no further than the dozens of shootings that occur every weekend in Chicago, and just yesterday, the gun violence that erupted at a Juneteenth advocacy event in Washington, DC. Unfortunately, it will probably take a violent upheaval to reverse everything. The advertising industrys complete disregard for accuracy, fairness, or authenticity is truly breathtaking. They have since spread their bullshit theories throughout the higher echelons of education. Yes, the Marxists and monolithic corporations are about to achieve their dystopian societies. Its almost more insulting to watch advertisers paint their own picture of dark skin people living a prosperous life in the suburbs or even on a ranch with a pickup yes Ive seen that. Thanks for your input. Thank goodness somebody voiced what I have been thinking for days. And. Because it's the new hotness, advertising firms are gonna go hard on it for a while. Look at the movies now. (This, as the woke Left shames and cancels people such as fitness instructor Jillian Michaels for not praising the morbid obesity of the musician Lizzo.) Thanks again! This is an expansion on the magic negro trope. Retail Media Networks: A Forced Marriage or Perfect Partnership? I dont post racist or incentive posts or replies, dont promote violent or Illegal activity, no abusive language or hate speech. Another way is to ask for an opinion from someone unrelated to your campaign, but always take that input in the right proportions. As for this weekends shooting at the Buffalo grocery store, Ive heard that the shooter had carved the name of one of the Waukesha victims into the barrel of his gun no idea if thats true or not. You rock! Good lord its so offensive. Has anyone or can someone post a list of ad sponsors and companies that promote fake advertising? Woke companies like Mars are way ahead of you, having already revised their M&M candy characters to reflect a more dynamic, progressive world.. And I thought I was the only one who noticed the disappearance of white males! It should be degrading them as it totally erases their culture and transforms them into white culture. Advertising is just the tip of this rather large iceberg. find one blue eyed blonde male on tv or movies anymore. But alot of us are tuning out from media like this. I just think you dont like being manipulated. "A Diversity Report for the Advertising/Marketing Industry (2021)." A grain based breakfast most certainly ISNT healthy. Now Im actually paying attention to these commercials but not for the reason the advertisers are shooting for. In a recent film about Mary, Queen of Scots, an Asian actress played the part of Bess of Hardwick, 2nd wealthiest person in England after Elizabeth I. It is self preservation! Some want to throw back the hands of time and bring back the old days. This is far from reality. Come on men! All of this is was clearly agenda driven coverage. Why is that the right decision for CBS, audience or sponsors? Overcasting Black folks is simply an effort to keep themselves employed. Like I say, Im a liberal so I watch MSNBC. In reality the actual investors have no clue how their portfolios are being used. And they think they can fix racism by depicting black people as cultured, educated, successful, and harmless. In fact, 67% agree that it is important that the companies they buy from celebrate diversity of all kinds. Im talking about ads in which we could all really see ourselves. It was well past time for someone to say something. Ive noticed the absence of white people too. What most on this blog are discussing is why for-profit companies believe they should misrepresent their target customers. At the end of the day the only ones who really care are probably actors who no longer get called for commercials. I love me some big broad shoulders, massive biceps, and masculine moxie, like my husband has, yum. Im grateful that I was dating and selecting a spouse in a time when men had enough testosterone and muscular build in them that I felt they could defend me if needed. Always good to hear from you, Robert. I know that a lot of people saw those posts, but no one was willing to touch the topic with a ten-foot pole. Ive noticed this for a long time now. I think theyre trying to sell ideas I just dont know what ideas theyre trying to sell.. In a televised production of The Nutcracker a few years ago, we saw wealthy 19th Russian couples at a ball in St. Petersburg who were interracial. Especially when hispanics are +20% of the population and black people are 14%, but black people are completely overrepresented in media and commercials. I mean, according to these commercials, were all doing well right? He didnt portray Anglo-Saxon heroes very often. The posters on the walls show a high percentage of blacks, Asians, gays, women, etc Literally 10% or less white, straight males. Recently, the angry white critic inside me has noticed the overused casting of in-between races.where individuals are 1/4 Black, 1/4 White, 1/4 Hispanic, 1/4 mystery race. 3. Healthy minds recognize differences like this and it niggles away at us because it just doesnt track. I cry for the state of America these days because as previously posted, I date back to much better days. Most nights I could barely stand five minutes before pulling the plug. Forced diversity in marketing is often obvious and occasionally offensive. If the advertisers followed the US population demographics itd be one thing. Always point the finger at some one else and never accepting responsibility for their actions. According to a diversity study by the Institute of Practitioners in Advertising (2018), ethnic diversity within UK advertisement agencies is at its "highest recorded level". That is rare in RL. Together, these groups now account for 24.7 percent of the U.S. population, yet they do not appear in anywhere near 24.7 percent of the advertising. I dont even knowdont they think some black people might be offended by these commercials, like theyre being white-washed, for lack of a better term?
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