A government contracting professional may keep a file of capability statements for strategic market research, especially if they are exploring an entire industry. Edit your llc capability online Type text, add images, blackout confidential details, add comments, highlights and more. First, keep it short. You may also need the help of external professionals to create other formats of or additions to your capability statement. OFCCP Make sure its updated and client-focused. Make an argument for what sets your organization apart from the competition, whether its specialized expertise, technologies, or even softer skills and abilities. They are usually written as a command. Past performance: Proof of successful engagement with previous, related clients. Following necessary elements are required to be included in a compelling capability statement: Headline: Start with a clear headline and a catchy opening paragraph that focuses on your entity. Just make sure your version(s) includes all of the following information, and it will serve the purpose. FAR In fact, the only thing it has in common with the other types of Capability Statements is the name. Lee Woodrow - Executive Branding Specialist, Chantal Gerardy Online Business Strategist, A distilled summary of your firms capabilities a snapshot, Shows how you will solve that specific clients problem, Includes only the information that is important to the targeted customer, A document with spelling and grammatical errors, A history of your company since the year dot, A story all about you. You can visit here: https://capabilitystatementlab.com/, May 2020 Your email address will not be published. It summarizes your strengths, skill sets, and experience and helps to set you apart from competitors. Treat it as a 'live' document. The reason a capability statement lays the foundation is that it acts as a resume for your company. March 2017 You can add, change or exclude topics based on what you're aiming to achieve. When they visit your unique link to this guide, they must enter their email to get the guide, which is then emailed to them. Government buyers wont give you a contract based on whats in it, but they may determine that your company is eligible for a small business set-aside and add you to a list of possible sources. Make sure that your Capability Statement is able to be easily downloaded from your website (You do have a website dont you?). This format is easier to distribute and ensures the content and designs stays the same. This part should be easy, as its simply the company information that will be used to identify and contact your business. When your reader is done with your capability statement, they may want more information, or may want to take another step with your company. There are several actions that could trigger this block including submitting a certain word or phrase, a SQL command or malformed data. Second, know your audience and your competitors. Contractor Compliance Remember that potential business partners will likely skim your statement, so use bullets when possible. Every project an agency does is to fulfill a mission goal of the agency, and every mission goal is to satisfy a pain point either within the agency, the government, or the citizenry. Supply chain management, order management, logistics management, Creative, global 3PL solutions that address needs ranging from single, Open and scalable technology that is readily integrated into existing, Lean logistics focusing on reducing waste and inventory, standardized, Accounting - Accounts Payable/Receiable, Bookkeeping, accounting assistant, Administrative - General clerical, administrative assistant, filing, administrative support, data entry, Customer Service - Call center representative, telemarketing, customer service representative. All three are used in market research, and youll want to include as many as are relevant to your business in the capability statement. The capability statement is much like a personal resume. December 2015 If youre just getting started, one capability statement will suffice, but there is no rule against creating new ones in the future and updating them as your business evolves. SIGN UP FOR THE WORK WITH USAID NEWSLETTER. When expanded it provides a list of search options that will switch the search inputs to match the current selection. Its a document that outlines why your organization is a good fit for a federal contract and what benefits you can provide the agency. As a brief review, here are those sections again: Core Competencies Past Performance Differentiators Company Information It's simplicity and inadvertent use of white space does catch the eye. This button displays the currently selected search type. The best way to write it is to finish the sentence, I want to. SBA Regulations The action you just performed triggered the security solution. They key to great differentiators is identifying your clients pain points. A searchable document that can be easily changed and sent as a PDF file. Create a free account and company profile, and use the information on your capability statement to fill out each section of your profile. It also shows that you are familiar with the government contracting process. Make the most of your master content by using for other applications. This isnt your mission statement or reason for doing business, but a few high level bullet points that effectively communicates what you do best as a business. A description of the operation of your business, A list of your businesss core capabilities along with a brief outline of each, A list of the essential personnel in your business along with a brief outline of their core skills and expertise, A list of key current or previous clients and examples of projects done, A description of the products and services on offer. A free chapter of the book is available for download here. Good stuff Bronwyn. Each of these case studies should include a testimonial. A Capability Statement is a document that defines the capabilities, achievements and skills of your business. Succinctly describe your company in two or three sentences. Heres the rundown on what a capability statement is and how to create yours. This section will be similar to the previous section but compiles information specifically through your. Whether you still need to complete your SAM registration or are ready to create (or revamp) your capability statement, FAMRs team of federal marketplace experts can help you through the process. Great places to find keywords that will catch the agencys eye: Your Core Competencies are a great place to start using your keywords to describe how you help solve the contract officers problems. Winning contracts from federal agencies can be an incredibly valuable tool for all types of businesses. Use the words you and your as much as possible. respond to requests to tender (many tender applications require a capability statement to ensure your business can meet the clients requirements), highlight your skills/qualifications/track record to improve your ability to win contracts or attract new clients. In marketing, we call this social proof. Social proof is described in psychology as the effect of people assuming that others know what is good and what should be done. Actual quotes from past customers and clients that related to the type of work you are bidding on. Federal Contracting It should also show your. When youre creating a capability statement, there are two primary routes you can take. A good capability statement is equal parts marketing document and company biography. You dont need to be intimidated by this process, as a clear and concise document is more important than how it looks. This is a document that defines the capabilities, achievements and skills of your business. However, the key to great contact information is to have a single point of contact that the agency can reach if they have any issues. You'll probably know if your business needs one. Are you ready to start the short survey now? I have seen very good Capability Statements up to 6 pages, but with a lot of illustrations and photographs to help inform the reader. However, the General Capability Statement has limited uses, it isnt going to be as effective as a Targeted Capability Statement when reaching out to specific Federal Agencies or Prime Contractors. For your capability statement, the simplest call to action is to visit your website. Use the unique business capability statement template for your company growth. Obviously the goal is to have government client experience, but not every new business will have won their first contract yet. The second benefit is that you now have their email. Core areas that can be addressed in a capability statement include: Additional information to include if relevant or useful: To create your capability statement, follow these 3 steps. For all the resource company websites where small and medium sized companies (SMEs) can pre-register their interest in becoming a supplier, a good Capability Statement is a definite pre-requisite. Online tools such as Canva are an easy way to create engaging images. Join now through RocketGov and you can get 14 days FREE! Affiliation Do your research by exploring the language and keywords used in your sector by reviewing documents like the. Use the information youve gathered to populate the capability statement. We created GovShop expressly for this purpose. It is not a public document for reception desks or downloading from websites. It should address your company's strengths and how they will support your customers providing solutions and helping them be successful. Targeted capability statements are usually more effective, but also take much more time to craft and update. That way, youll not only have a good idea of the capabilities that competitors have but also how theyre presenting that information. Differentiators: A section that explains why the targeted agency should choose you over your competitors. But do they always mean the same document? Things such as website, point of contact at the company, their phone number and email, and the physical address of your business should be included, along with any other basic information you deem necessary. }); Engage With a Public Purchases Global Ecosystem and Find the Best Technology and Solutions Available in the Market, Connecting Government Buyers and Suppliers Through Big Data and AI, Get access to the latest market and supplier information, About public procurement information, data and technology, workforce, strategy and leadership, Intensive research and community engagement on areas like metrics, workforce competency, and procurement technology, Europe News, Articles, Perspectives and Best Practices, We are enabling open government markets by providing deep market intelligence, Partners, Clients, and Platform Users on Public Spend Forum, Public Spend Forum has offices in Washington, DC, Chicago, and the United Kingdom, Join our team! Doing so will help introduce your company to thousands of prospective clients who use GovShop every day to conduct government market research. 8(a) BD Program You can learn more about USAIDs priorities in your country and sector by reviewing USAIDs Country Development Cooperation Strategies. Describe how you will add value to the activity of the prime partner or USAID. For more information on developing capability statements and using them as a tool to develop partnerships, visit USAIDs Building Strong Sub-Partnerships training module. The call to action should be a short phrase, no longer than five words. Professional graphic design is always best for a high-profile document like a capability statement, but, to get you started, we have created two basic free one-page templates that can be downloaded and modified for your organizations use until you can have your statement professionally designed. There are many local suppliers Google "Graphic Designers" - or use one of the on-line outsourcing services such as ODesk, Fiverr, Freelancer etc. What distinguished your product or service from others? write in the tone of voice that matches your business brand. 1 Capability Statement Worksheet Essential Elements: Corporate Contact Info (Name, address, telephone, fax, e-mail, website, etc.) Whether youre a small business, a new business, or an established business, a capability statement lays the foundation of your bid for a job. Using language and terminology appropriate for your target industries. The answer to this question depends upon several factors. For example, RocketGov only hires writers and designers who have experience working within government, so they already know what procurement officers are looking for. How to Develop a Capability Statement guide, Top tips for successful tender submissions, What you need to know about the supply chain. Is there something about your people that give them an advantage to your competition? who is in your management team and their expertise, details of your major clients or significant pieces of work you have completed, descriptions of your products and services. When you're ready, just click "Start survey". So theyre more than just a business card; a capability statement is more like a cover letter inviting additional consideration of your company. It can be used to compare capabilities with other companies in the industry, or it can be used to set internal benchmarks against which you can measure your own performance.
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